Annick Seys spent over 15 years working with leaders navigating complexity in high-pressure jobs — first as the owner of a renowned Belgian training centre for therapists and psychologists, where she and her team trained thousands of professionals. She is the co-author of three books grounded in the science of lasting behaviour change. Alongside running the centre, she coached senior leaders and executives through the full range of leadership challenges, work she continues to this day. She sold her company in 2020.
In 2025 and again in 2026, Annick received a Highly Commended Award at the London Speaker Awards — in 2026 in the Thought Leadership category — recognizing the impact of her keynotes on how leaders and teams create the conditions for growth.
Before all of that, Annick's favourite job was in education itself. She taught vocational students, then went on to work as a student counsellor and head of pedagogical policy; spending years in the classroom, supporting young people from challenging backgrounds, and helping school leadership teams guide teachers through the difficulties they face day to day. That combination of hands-on classroom experience and years spent studying how adults change gives her a rare, dual perspective: she understands both the psychology of leadership and the specific pressures of school life.
It's easy to know how someone's behaviour affects you - whether it's a student, a colleague, or your team. It's harder to know what they need to become who they could be. That question sits at the heart of Annick's best-selling and award-winning keynote on toxic team dynamics: how the context a leader creates determines whether people grow, become more insecure, or cross boundaries they shouldn't, and how to predict which response (empathy, direction, or boundaries) works with which person. It's a dynamic school leadership knows intimately, since the same pattern plays out between colleagues, and between teachers and students.
Audiences consistently tell Annick that her talk gave them both recognition and practical insight, and that they kept thinking about it for months afterward.
Annick is also developing a second, more personal signature talk about how a student's self-image is built and shapes their behaviour and how a teacher's own curiosity and focus can transform not just the student's self-worth, but their own. Already delivered to several large non-profit organisations in Belgium, it consistently invites audiences to reflect on how they relate to the young people in their care.
Annick offers keynotes for full staff teams, The Leadership Lab - a more intensive format for school leadership teams - and guest lectures for teacher and school leadership training programmes on dealing with fear, frustration, and demotivation, whether their own or that of their students and teams.
She speaks in English and Dutch and is based in Belgium.
Belgium
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